Bold Visual Narrative

Bold is the creative practice of Leon Butler. We are interested in telling stories and exploring new ways of look at and using technology to help us tell those stories.

email: leon[at]


Bones Variable

Bones is a research typeface that seeks to investigate the viability of using data along with consumer level recommender systems to develop web based variable fonts, allowing for the customisation type configurations based on the available data. The work seeks to build on Errol Morris study on How Typography Shapes Our Perception Of Truth.

The typeface holds a number of different voices that aims to develop a new paradigm in type customisation which will be able to altered aesthetics based on market segmentation while increasing fast loading times based on a single font file.

This is an experimental typeface designed with Declan Behan which can be used for personal use.

Download for free at