Bold Visual Narrative

Bold is the creative practice of Leon Butler. We are interested in telling stories and exploring new ways of look at and using technology to help us tell those stories.

email: leon[at]



Desired was a group show by the participants of 72U. 72u is 12-week creative residency focused on personal and professional growth through collaboration and experimentation. 72U is comprised of 6-7 multidisciplinary individuals who experiment at the intersection of art, culture and technology. The program is an iterative process and each session is redesigned based on the team’s unique interests, skill sets and current cultural landscape.

The avocado. A prehistoric, one-seeded berry named for its resemblance to testicles. Once a rare luxury, consumption has grown nearly 200 percent in the past decade - Los Angeles alone eats more than 3 million a year. And there are few foods that are as thoughtfully fetishized and thoroughly hash-tagged as the avocado.

So what is it about this homely Mexican import that has our culture by the balls? Desired explores the secret life of today’s it-fruit, asking how the avocado’s rise to celebrity is representative of a culture where just about anything can achieve cult status. It visualizes its roots in the food pornography industry and physicalizes its rise to a larger than life cultural icon, while also digging into our growing fetish for fatty flesh.