Bold Visual Narrative

Bold is the creative practice of Leon Butler. We are interested in telling stories and exploring new ways of look at and using technology to help us tell those stories.

email: leon[at]bold.ie


︎

Galway
Gin
Company


Branding – Production
The Galway Gin Company based in the Ancient Maritime City of Galway on Ireland’s Wild Atlantic West Coast has created a unique gastronomic gin, the primary botanical of which is Dilleasc. Distilled in small batches, it is the first Gin to be distilled in Galway, a city and county with a great distilling heritage.

The brand we wanted to create was modern and is deceptive in its simplicity. The kern and spacing on the type was a painstaking task. The grid and natural spacing was abandoned to make it work. Neue Haas Grotesk was redrawn to alter widths to help with the balance.

The bottle we chose had clean lines and felt ergonomically right. The modern shape of the bottle complements the letterpress printed label and when teamed with the wooden stopper it gives a feel of the artisan nature of the product while still maintaining the luxury of this high-value product.

The labels were printed on a raw woven paper that has a soft texture and when paired with the beautiful blue foil ink which is raised and smooth to the touch it gives the product a superior quality.